Shopify GA4 Ecommerce Audit Checklist for 2026

Shopify GA4 Ecommerce Audit Checklist for 2026

Thierry
March 12, 2026

If GA4 reports inaccurate revenue compared to Shopify, it’s not just annoying; it changes decisions. Paid media looks “bad”, SEO...

Shopify Duplicate Content Fixes for Variants and Collections (2026)

Shopify Duplicate Content Fixes for Variants and Collections (2026)

Thierry
March 11, 2026

If your Shopify ecommerce store has lots of variants and products that live in multiple collections, you’re almost guaranteed to...

Returns and Exchanges Page UX That Cuts Refund Requests

Returns and Exchanges Page UX That Cuts Refund Requests

Thierry
March 10, 2026

Refund requests in ecommerce returns don’t start at the warehouse. They start when a customer feels stuck, unsure, or suspicious....

Faceted Navigation SEO Checklist for Shopify Stores in 2026

Faceted Navigation SEO Checklist for Shopify Stores in 2026

Thierry
March 9, 2026

Faceted navigation is like a well-organized pantry; it helps shoppers grab what they need fast. The problem is that search...

Passwordless Login UX for Ecommerce: Magic Links and OTP

Passwordless Login UX for Ecommerce: Magic Links and OTP

Thierry
March 9, 2026

Passwords are like a spare key hidden under the doormat, easy to use, but also easy to misuse. For online...

Shopify Collection Pagination vs Infinite Scroll for SEO and UX (2026 Guide)

Shopify Collection Pagination vs Infinite Scroll for SEO and UX (2026 Guide)

Thierry
March 6, 2026

On a Shopify collection page for your online store, the product grid is your storefront window. If shoppers can’t find...

Shopify Font Loading Optimization for Faster Category and Product Pages

Shopify Font Loading Optimization for Faster Category and Product Pages

Thierry
March 2, 2026

Ever notice how a collection page can feel “heavy” even when images are compressed? Fonts are often the quiet culprit....

Cookie Consent UX For E-commerce That Protects Conversion Rates

Cookie Consent UX For E-commerce That Protects Conversion Rates

Thierry
March 1, 2026

Cookie banners are like a store greeter who steps in front of the aisle. Done well, they build trust and...

Category Page Design for Higher AOV, sorting rules, filter UX, and “quick add” patterns

Category Page Design for Higher AOV, sorting rules, filter UX, and “quick add” patterns

Thierry
February 19, 2026

Your category page is like a store aisle with a cart at the entrance. If the signs confuse people, they...

Core Web Vitals for E-commerce in 2026, A Step-by-Step Fix List for LCP, INP, and CLS

Core Web Vitals for E-commerce in 2026, A Step-by-Step Fix List for LCP, INP, and CLS

Thierry
February 15, 2026

If your store feels “fine” on your laptop but customers still bounce on mobile, Core Web Vitals is usually the...