Part Number Search UX That Works for B2B Ecommerce Stores

Part Number Search UX That Works for B2B Ecommerce Stores

Thierry
May 26, 2026

When a buyer already has a part number, they do not want to browse. They want proof. Yet many B2B...

Store Locator SEO for Multi-Location Ecommerce Brands in 2026

Store Locator SEO for Multi-Location Ecommerce Brands in 2026

Thierry
May 9, 2026

A store locator that only shows pins on a map leaves money on the table. In 2026, store locator SEO...

Shopify Robots.txt Rules That Still Work in 2026

Shopify Robots.txt Rules That Still Work in 2026

Thierry
April 26, 2026

A lot of Shopify stores don’t have an indexing problem. They have a crawl control problem. Google keeps spending time...

Ecommerce XML Sitemaps for Large Catalogs in 2026

Ecommerce XML Sitemaps for Large Catalogs in 2026

Thierry
April 19, 2026

Large catalogs rarely struggle because they have too few URLs. They struggle because search engines spend time on the wrong...

Discontinued Product Page SEO and UX in 2026: What to Keep, Redirect, or Remove

Discontinued Product Page SEO and UX in 2026: What to Keep, Redirect, or Remove

Thierry
March 28, 2026

Deleting a retired SKU feels tidy. It can also wipe out links, rankings, and customer trust when the page still...

Shopify Checkout Extensibility Migration Guide for 2026

Shopify Checkout Extensibility Migration Guide for 2026

Thierry
March 27, 2026

The hard part isn’t turning on a new checkout. It’s finding every quiet rule, script, and pixel that your store...

Shopify Theme Audit Checklist (2026): What to Check Before You Buy, Install, or Customize

Shopify Theme Audit Checklist (2026): What to Check Before You Buy, Install, or Customize

Thierry
March 15, 2026

A Shopify theme can feel like a new coat of paint. The store looks better, but the foundation might still...

Shopify Third-Party Script Audit for 2026 Using Request Waterfalls

Shopify Third-Party Script Audit for 2026 Using Request Waterfalls

Thierry
March 12, 2026

If your Shopify store feels “fine” but still misses Core Web Vitals despite your Shopify speed optimization efforts, the problem...

Faceted Navigation SEO Checklist for Shopify Stores in 2026

Faceted Navigation SEO Checklist for Shopify Stores in 2026

Thierry
March 9, 2026

Faceted navigation is like a well-organized pantry; it helps shoppers grab what they need fast. The problem is that search...

Ecommerce Site Search Optimization, Fix Zero-Result Searches and Increase Add-to-Carts

Ecommerce Site Search Optimization, Fix Zero-Result Searches and Increase Add-to-Carts

Thierry
January 22, 2026

When a shopper uses your search bar, they’re telling you what they want in plain words. It’s like having a...

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