Ecommerce Log File Analysis for Large Stores in 2026

Ecommerce Log File Analysis for Large Stores in 2026

Thierry
May 1, 2026

Large stores do not struggle because they lack data. They struggle because the data is noisy, spread across teams, and...

Shopify Consent Mode V2 Guide for 2026: Setup, Testing, and Fixes

Shopify Consent Mode V2 Guide for 2026: Setup, Testing, and Fixes

Thierry
March 24, 2026

If your store uses Google Ads or GA4, Shopify Consent Mode V2 belongs on the short list of things to...

GA4 Ecommerce Tracking Plan for Shopify Stores in 2026

GA4 Ecommerce Tracking Plan for Shopify Stores in 2026

Thierry
March 13, 2026

If GA4 shows traffic but revenue looks wrong, it’s like counting people who walked into a store while ignoring the...

Shopify GA4 Ecommerce Audit Checklist for 2026

Shopify GA4 Ecommerce Audit Checklist for 2026

Thierry
March 12, 2026

If GA4 reports inaccurate revenue compared to Shopify, it’s not just annoying; it changes decisions. Paid media looks “bad”, SEO...

Heatmap and Session Replay Tools for E-commerce (2026): Best Options and How to Use Them Well

Heatmap and Session Replay Tools for E-commerce (2026): Best Options and How to Use Them Well

Thierry
March 2, 2026

If conversion rate work feels like guessing, heatmap tools and session recordings change that fast. They show user behavior: where...

How To Build E Commerce Site

How To Build E Commerce Site

Thierry
December 29, 2024

When it comes to setting up an e-commerce site, it’s like crafting the perfect recipe. Each ingredient plays a crucial...