Top Color Schemes That Boost E-commerce Conversion Rates

Flat-style digital illustration showcasing four e-commerce color combinations—red & green, blue & orange, purple & yellow—arranged around a computer screen featuring an online store interface with a prominent 'Buy Now' button.

The Power of Contrasting Colors: How to Use Complementary Shades to Increase Sales Color plays a crucial role in the world of e-commerce. It has the power to evoke emotions, influence purchasing decisions, and ultimately, boost conversion rates. As an online business owner, it is essential to understand the psychology behind color and how to … Read more