Augmented Reality in E-commerce: Transforming Online Shopping Experiences

Augmented Reality in E-commerce illustration showing a shopper using a smartphone to preview furniture in their home with AR overlays.

 I. Introduction to Augmented Reality in E-commerce Augmented Reality (AR) is revolutionizing the way consumers interact with products and brands in the digital marketplace. By superimposing digital information—such as images, sounds, and other sensory enhancements—onto the physical world, AR creates an immersive shopping experience that bridges the gap between online and offline retail. This technology … Read more