GA4 Ecommerce Tracking Plan for Shopify Stores in 2026
Thierry
March 13, 2026
If GA4 shows traffic but revenue looks wrong, it’s like counting people who walked into a store while ignoring the...

Shopify GA4 Ecommerce Audit Checklist for 2026
Thierry
March 12, 2026
If GA4 reports inaccurate revenue compared to Shopify, it’s not just annoying; it changes decisions. Paid media looks “bad”, SEO...

Heatmap and Session Replay Tools for E-commerce (2026): Best Options and How to Use Them Well
Thierry
March 2, 2026
If conversion rate work feels like guessing, heatmap tools and session recordings change that fast. They show user behavior: where...

Ecommerce A/B Testing for Design: What to Test First, Strong Hypotheses, and Guardrails
Thierry
March 1, 2026
If your store has steady traffic, ecommerce ab testing is the fastest way to turn “I think this will help”...





