GA4 Ecommerce Tracking Plan for Shopify Stores in 2026

GA4 Ecommerce Tracking Plan for Shopify Stores in 2026

Thierry
March 13, 2026

If GA4 shows traffic but revenue looks wrong, it’s like counting people who walked into a store while ignoring the...

Shopify GA4 Ecommerce Audit Checklist for 2026

Shopify GA4 Ecommerce Audit Checklist for 2026

Thierry
March 12, 2026

If GA4 reports inaccurate revenue compared to Shopify, it’s not just annoying; it changes decisions. Paid media looks “bad”, SEO...

Heatmap and Session Replay Tools for E-commerce (2026): Best Options and How to Use Them Well

Heatmap and Session Replay Tools for E-commerce (2026): Best Options and How to Use Them Well

Thierry
March 2, 2026

If conversion rate work feels like guessing, heatmap tools and session recordings change that fast. They show user behavior: where...

Ecommerce A/B Testing for Design: What to Test First, Strong Hypotheses, and Guardrails

Ecommerce A/B Testing for Design: What to Test First, Strong Hypotheses, and Guardrails

Thierry
March 1, 2026

If your store has steady traffic, ecommerce ab testing is the fastest way to turn “I think this will help”...

The Role Of UX In Boosting E-commerce Sales

The Role Of UX In Boosting E-commerce Sales

Thierry
January 19, 2025

Understanding UX, or User Experience, is like cracking the code to your favorite game. It’s all about making things easy,...