Heatmaps

Unlocking User Engagement: A Comprehensive Guide to Eye-Tracking Technology in Web Design

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Eye-tracking technology in web design illustration showing user gaze paths and heatmap analysis

I. Introduction to Eye-Tracking Technology A. Definition of Eye-Tracking Technology Eye-tracking technology encompasses various methods and devices that monitor and analyze eye movements to ascertain where a person is looking. This technology captures data on eye behaviors, including fixation points (where the gaze remains stationary), saccades (the quick movements between fixations), and pupil dilation. By … Read more

The Art Of Crafting UX-Centric Product Pages

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Grabbing the attention of your users starts with truly getting to know them. Why’s that so important? Well, if you don’t know who you’re talking to, how can you speak their language or meet their needs? It’s all about making that connection from the get-go. To really nail down who your audience is, it’s key … Read more