e-commerce conversion optimization

Onsite Search That Sells: Mapping, Synonyms, Zero Results

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onsite search illustration

Shoppers buy more when they find the right product fast. Site search is the search bar in your header that turns vague words into the exact items people want, right now. This guide focuses on three pillars that drive revenue in onsite search: query mapping (match real intent to the best results), synonyms and typos … Read more

Maximizing Conversions: The Ultimate Guide to E-commerce Site Layouts

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I. Introduction to E-commerce Site Layouts In the rapidly evolving landscape of online shopping, the significance of an effective e-commerce site layout cannot be overstated. As consumers increasingly turn to digital platforms for their purchasing needs, businesses must ensure their websites are not only visually appealing but also strategically designed to enhance user experience and … Read more