Category Page No-Results UX That Keeps Shoppers Moving
Thierry
April 15, 2026
An empty category page looks small, but it can waste high-intent traffic fast. Shoppers have already chosen a path, applied...
Shopify Collection Sorting UX That Improves Product Discovery
Thierry
March 29, 2026
Bad sort order hides good products in plain sight. On a Shopify collection page, the first screen shapes clicks, filter...
Shopify Market Selector UX That Cuts Wrong Country Sessions
Thierry
March 26, 2026
A shopper lands on your store, sees the wrong currency, and leaves before the page even settles. That’s the real...
Ecommerce 404 Page UX That Helps Recover Lost Sales
Thierry
March 23, 2026
Broken links cost more than a pageview. They interrupt purchase intent, break trust, and send shoppers back to Google. A...
3 Homepage Mistakes That Are Killing Your E-Commerce Sales
Thierry
April 4, 2025
Your homepage is like the face of your store online. It’s how customers decide if they want to stick around...
